Some logotypes look modern and timeless (Cuyana, Thinx, Nordstrom), some are more playful (Ruby, Skims ( font download)), and some look more personal or classy (Vestiaire Collective, Tradesy, Gap). Both font styles, serif and sans serif, are common. Most of them are wordmarks (sometimes called text logos) because they’re set only in type), and some have a small logo symbol, for example, Thinx and Ruby Love. Take a look at some of the biggest or trending fashion logos and their logotypes above.
